How To Make Your Tumblr Blog Popular

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Tumblr is a blogging platform that is easy to use and can be very enjoyable. This wikiHow teaches you how to improve your outreach on Tumblr in order to increase your number of followers. Aside from following basic social media growth tips, creating an attractive blog and engaging your audience regularly will both increase the number of people following you and retain the followers you already have.

1

Like and share other people's posts. Especially when you like and/or reblog posts from smaller blogs with less traffic than large, popular blogs, the blog owners can see that you specifically enjoyed their content. Often, this will result in them following your blog out of courtesy. And it's always nice to like/reblog the posts of others.
2
Contact other users directly. Sending fan mail to people whose blogs you enjoy will both cheer them up and make you visible.^[1]
- Be careful not to spam the same bloggers over and over again with mail.
- Sending aggressive or spammy messages will likely not get you more followers.
- Be kind and considerate.
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3
Follow other blogs. Following a variety of blogs, especially ones that fit your theme, is a great way to get other users to visit your page.^[2]
- Keep in mind that you can only follow 5000 blogs at a time.
4
Tag your posts. A tag is essentially a keyword that makes it easier for readers to find posts about a specific topic on Tumblr. Tagging your posts is essential in getting them listed on Tumblr, as failing to tag your posts means that the only way people can find them is by searching manually. Tags should be relevant.
- To add a tag to a post, type a pound sign (#) followed by the keyword you want to use, into the "Tags" field below a post and press ↵ Enter , then repeat.
- When choosing tags, avoid picking words that are too specific.
5

Promote your Tumblr on other social media sites. The more places in which your Tumblr address is visible, the more followers you'll have. Post your Tumblr's name and address on Facebook, Twitter, Instagram, or any other social media accounts that you have. You may promote your Tumblr on your non-Tumblr blog as well or alternatively.
6
Post often, but not too often. You'll want to post between one and five times per day, seven days per week. Keep in mind that your content doesn't have to be huge each time you post; simply uploading something, be it a quote, a photo, or a short story, increases your blog's visibility.
- Avoid posting original content more than five times per day. ^[3]
7
Submit your blog to a promotional blog. These pages will promote your blog, usually in return for a follow. You can find them by typing "promo blogs" in Tumblr or Google search.
- These blogs already have a set group of followers who are also discovering new blogs to follow.
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1
Pick a content theme and stick to it. Many people center their Tumblr page around a particular topic or theme, such as cooking, photography, or fashion. Centering your Tumblr around a certain topic will give your blogs purpose and direction.
- Make sure that your theme is neither too specific (e.g., "The Habitats of the Tiger Salamander") nor too broad (e.g., "European History").
- Create a dedicated Tumblr blog for this. Using your personal Tumblr will result in unfocused or varied content that often falls outside of your established theme.
2
Study popular blogs. Look at design components of popular blogs—especially the colors, fonts, and layouts they use—as well as the blogs' content itself.
- Look at blogs in your theme area, as well as blogs outside of it. The more popular blogs you look at, the better you'll understand what makes them good.
- Posting insightful or witty comments on popular blogs may also increase your blog's traffic.
3
Create a memorable blog name. Too many words (or too few) in your blog's title and web address can confuse or turn away readers. As eager as you may be to create your blog, don't start designing it until you come up with a powerful, memorable name.
- Tumblr users often appreciate witty titles (such as puns) as well as references to pop culture.
4
Pick a visually pleasing blog design. Most people with lots of followers have aesthetically appealing blogs. There are lots of great and free Tumblr designs to choose from; spend some time looking for the right theme for your blog.
- Even if you don't know any CSS coding, you can still change the background and font colors of your selected Tumblr theme. This option can be found in the "Preferences" section under "Appearance".
- For a few dollars, you can buy a premium theme. These themes aren't necessary, but often include incredibly well-designed entries.
5
Take minimalist design into account. Many current design trends are based on the "less is more" principle of minimalism, meaning that vibrant colors, heavy bold text, and crazy formatting are all things to avoid when putting together your blog.
- The main exception to this concept is that your theme may cater to a less minimalist audience. As with anything else you do for your blog, keep your theme in mind when designing it.
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Post high-quality material. While quality is a subjective concept in many regards, you can streamline your content by making sure it is well-formatted, proofread, and visually pleasing. If your theme is family-friendly, check all of your content for potentially risky or inappropriate themes.
- Be sure to check for misspellings and bad grammar.
- If you take photos, edit and upload your best ones.
7
Make sure that the majority of your content is original. When you first start out, reblogging things that fit your theme is a good practice for outreach. Continuing to do this occasionally is fine, but most of the content you post on your Tumblr should come directly from you.
- The voice with which you write is a distinct part of having original content.
- One way to incorporate things that you want to reblog is by uploading a critique, a summary, or a review alongside the reblog that complements it.
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1
Be respectful toward your followers. Remember, your followers are largely responsible for your success. If they enjoy your content and you're a considerate host, they will be more likely to suggest your content to their friends.
- One critical component of respect on Tumblr is being open to hearing criticism or a perspective that is different from your own.
2

Respond to people. If someone likes one of your posts or leaves an encouraging or helpful comment on your page, remember to return the favor. Social networking is about reciprocation.
3

Promote fan work. Encouraging your followers to submit fan art or other types of work is a fantastic way to retain followers, bring in new ones, and help the Tumblr community grow.
4
Try to be available throughout the day. While it's important not to post relentlessly all day, your followers will invariably have questions, concerns, and comments. Addressing these throughout the day will eventually get you a reputation for being attentive and considerate of your followers' needs.
- If you have a smartphone or a tablet, you can install the Tumblr app for free. This allows you to constantly engage your followers while away from your computer.
- If you're going to be away from Tumblr for awhile, you can queue your posts to make sure that they are uploaded evenly during your absence.
5
Create content in service of your followers. Most of the followers you gain will be interested in the content you were originally posting. While your content should evolve with you, keep in mind your followers and their likes.
- With this in mind, don't let followers dictate your content entirely. Your blog is yours to command.
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Question

Why don't my followers ever comment on my posts? Are they unreliable followers?

Phantasmagoria

Community Answer

The Tumblr community tends toward empty likes. Even when you're popular, the ratio of comments to reblogs to likes is very low. Unfortunately, even if they are dedicated followers, you are just plain more likely to get a ton of likes and very few reblogs or comments.

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Video

If you plan on posting pictures or videos, consider purchasing a dedicated camera rather than using a phone or tablet.

Your posts should always adhere to the terms of use as outlined by Tumblr.

About This Article

Article SummaryX

If you want to get more followers on Tumblr, like and share people's posts, since that will encourage them to check out your blog. You should also follow other people, especially if their content fits your theme, so more users visit your page and consider following you back. For a more proactive approach, reach out to bloggers you admire by writing them kind and considerate fanmail. When you post your own content, make sure people with similar interests will be able to find it by tagging it with relevant keywords. To add a tag to your post, type the pound sign and keyword you want to use into the "Tags" field below the post, then press enter. Alternatively, promote your Tumblr blog on other social media sites, like Twitter, or submit it to a promotional blog to share. For more tips, including how to create an attractive blog, scroll down!

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